Unique design, sign, symbol, words, or a combination of these, employed in creating an image that identifies a product and differentiates it from its competitors. Over time, this image becomes associated with a level of credibility, quality, and satisfaction in the consumer's mind.
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A brand is a distinguishing symbol, mark, logo, name, word, sentence or a combination of these items that companies use to distinguish their product from others. A brand is seen as one of its company's most valuable assets. Instead they developed smaller items. This product was a huge success in the New Zealand market with it going viral. Howard is a Brand incredibly nurturing person. Other brands which date from that era, such as Uncle Ben's rice and Kellogg's breakfast cereal, furnish illustrations of the trend. Brands helps customers to understand which brands or products belong to which product or service category.